Informatics' Equality and Diversity Blog

January 16, 2017

Screening of “Pretty Curious Girls in STEM” campaign

Filed under: Girls in STEM — hwalker2 @ 4:21 pm

Over the weekend, at least one Edinburgh cinema was showing EDF’s Pretty Curious video, which was part of a campaign launched in 2015 with the stated aim of inspiring teenage girls to consider careers in STEM.

The campaign has attracted criticism, both for its name and for the decision, last year, to announce a 13 year-old-boy as the winner of its PrettyCuriousChallenge competition.

 

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